Melissa A. Fitch is a University Distinguished Professor of Latin American Cultural Studies. Since 2010, she has been researching the mutual cultural influences between the Americas and Asia found in popular culture, film, mass media, social media, and digital culture. Fitch is editor-in-chief of Studies in Latin American Popular Culture and has written three books. She has given presentations on her research in Europe, Asia, and Latin America and was a Fulbright scholar in both India and China.